Woman-Centric Insights
With research over several years with hundreds of women, we have discovered that while women are the most influential in choosing the perfect home for their family, they often feel that their preferences are not considered.
Although every woman is unique and possesses a blend of personality traits, a primary design personality may often be identified. Knowing these personality traits helps us understand your needs and home preferences and we are better able to give you the information you need to make wise, informed decisions. Your design personality also allows us to identify the options and products that may meet your families needs.
Here are key insights developed from our research and the four design personality types. Which one are you?
" My home makes a statement "
Read more about Claire
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Insights
Respect me
Help me feel secure
Surprise me - WOW me
Give me back a little more time
Help me be environmentally responsible
Help me to consider future needs
Remember age is a mindset
Celebrate my uniqueness
Do not let me regret
Let me have fun
...finally it can be about me!
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" My home is carefree "
Read more about Maggie
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" My home is unique "
Read more about Margo |
" My home is my haven "
Read more about Elise |
Now it's time to discover YOUR personality profile»
